Our challenge for XebiaLabs, a software deployment technology company, was to tweak their existing logo to differentiate themselves from their parent company and create a brand that stood out from their competitors in a crowded market. Along with a new logo, we created sub-brands for their products leveraging the deployment icon. The icon became a branding motif along with a new color palette and a playful image style and voice used throughout various materials and for the software interface.

Identity / Web / Branding / Collateral


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