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Formulation
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign, banner ads, microsite, trade show booth, landing page imagery
BRIEF
Merck needed a campaign for their solids formulation segment that promoted all of the innovative new technologies they are creating that take formulation to a whole new level of efficacy and productivity.
CONCEPT
The resulting campaign creative intended to create an inspiring and futuristic new world that illustrated three main areas of innovation: 3D printing, predictive modeling and continuous manufacturing.







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