GENE THERAPY
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign, animated video, print, display ads, brochure, trade show
BRIEF
This division-wide umbrella campaign targeted scientists developing gene therapies in a relatively new market. After the launch of the initial phase of the campaign, several other campaigns including ads and videos were executed focusing on specific product lines and services that fall within the gene therapy umbrella.
CONCEPT
We developed a concept for the campaign with the headline “Draw on our experience” using images of scientists drawing their therapies with Merck partners drawing the path to commercialization. The concept was inspired by the children’s book, “Harold and the Purple Crayon” and tapped into the creativity of discovery and the partnership Merck brings bridging the gap to get their therapies to market.
