Bio4C ProcessPad
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign, animated video, print, social media, display ads, infographic
BRIEF
Bio4C™ ProcessPad Software is an off-the-shelf data collection, aggregation and analysis tool for process manufacturing. A new campaign was needed to build awareness and introduce some of the new features such as multivariate and predictive analysis.
CONCEPT
With a focus on the ease of obtaining data from multiple sources, the concept we developed with the headline “By the numbers” refers to the need for scientists to make data-driven decisions on the fly during their manufacturing process. The visual shows a laptop with the entire production floor actually inside of it as a metaphor for how it draws data from multiple sources and seamlessly integrates it to your desktop.
