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Bio4C ProcessPad
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign, animated video, print, social media, display ads, infographic
BRIEF
Bio4C™ ProcessPad Software is an off-the-shelf data collection, aggregation and analysis tool for process manufacturing. A new campaign was needed to build awareness and introduce some of the new features such as multivariate and predictive analysis.
CONCEPT
With a focus on the ease of obtaining data from multiple sources, the headline "By the numbers" refers to the need for scientists to make informed decisions on the fly in their process. The visual shows a laptop with the entire production floor with multiple sources inside of it.
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