top of page
The Purifiers
AD CAMPAIGN
CLIENT
Merck / EMD Millipore
PROJECT
Ad campaign with print, web and tradeshow elements.
BRIEF
This campaign, for EMD Millipore's purification suite, was intended to build awareness with process scientists.
CONCEPT
This campaign appeals to scientists’ inner child intending to tap into that sense of empowerment. It showcases EMD Millipore’s integrated purification suite in a series of ads with each kid representing a different area of purification.
bottom of page