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Mobius Breez
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign with print, social media, display ads & infographic
BRIEF
The Mobius® Breez Microbioreactor is the first 2 ML microbioreactor from Merck. The smallest bioreactor yet is big news in the world of bioprocessing and they needed a catchy campaign to get the word out.
CONCEPT
The headline "The power of small" speaks to the importance of doing your experiments in miniature before launching into full scale production. The metaphors of the tiny but strong mouse, ant and hummingbird were used to illustrate the point.
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