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mAb
AD CAMPAIGN
CLIENT
Avantor
PROJECT
Ad campaign, animated banners, social media, display ads, print web landing page
BRIEF
This campaign promoting Avantor's mAb manufacturing was a series of three ads focusing on different stages in the process: Downstream, scale up and formulation.
CONCEPT
The idea expressed in the headline "Custom Fit" spoke to the custom approach that Avantor offers to customers.








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