top of page
E-Data
AD CAMPAIGN
CLIENT
Merck / MilliporeSigma
PROJECT
Ad campaign, animated video, print, social media, display ads, infographic
BRIEF
This campaign, for the Merck data exchange program (eMERGE™) targeted process scientists looking to improve their drug manufacturing process. They wanted to introduce the advantages of digital data in a way that didn’t feel threatening or daunting.
CONCEPT
We developed a concept with a fun robot character that wascreated to show the idea of digital in an approachable way. The initial phase of the umbrella campaign was followed with several sub-campaigns that continued the theme with the robot character.
BROCHURE
TRADE SHOW
BROCHURE
bottom of page