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BVI CustomEyes
AD CAMPAIGN
CLIENT
BVI Ophthalmics
PROJECT
Ad campaign, collateral,
trade show booth.
BRIEF
BVI, a global medical company specializing in surgical devices for ophthalmology, needed a campaign for their new CustomEyes surgical packs which offer prepackaged tools for surgeons.
CONCEPT
The chosen concept juxtaposed inspirational comparisons of something the surgeon might do as a personal passion to drive home the importance of “having the right pack.”
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