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BVI CustomEyes
AD CAMPAIGN
CLIENT
BVI Ophthalmics
PROJECT
Ad campaign, collateral,
trade show booth.
BRIEF
BVI, a global medical company specializing in surgical devices for ophthalmology, needed a campaign for their new CustomEyes surgical packs which offer prepackaged tools for surgeons.
CONCEPT
We presented several concepts and landed on the "Having the right pack matters" headline which juxtaposes the analogy of doing something adventurous that requires specialized equipment with the OR where they need the right tools at the ready.
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