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BVI CustomEyes

AD CAMPAIGN

CLIENT

BVI Ophthalmics

PROJECT

Ad campaign, collateral,
trade show booth.

BRIEF

BVI, a global medical company specializing in surgical devices for ophthalmology, needed a campaign for their new CustomEyes surgical packs which offer prepackaged tools for surgeons.

CONCEPT

We presented several concepts and landed on the "Having the right pack matters" headline which juxtaposes the analogy of doing something adventurous that requires specialized equipment with the OR where they need the right tools at the ready.

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