Tetraphase

IDENTITY & BRANDING

CLIENT

Tetraphase Pharmaceuticals

Aquired by La Jolla Pharma in 2020

PROJECT

Identity, branding, style guide, business system, website

BRIEF

Aiming to be a leading innovator in novel antibiotic discovery and development, Tetraphase needed an identity that inspired and offered a new approach while at the same time gave them credibility.

CONCEPT

The logo concept was developed around the idea of the tetracycline molecule that is reconfigured in many ways to create various therapies. The symbol embodies the ideas of deconstruction, flexibility and being interconnected.

ANIMATION

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