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Covergence
IDENTITY & BRANDING
CLIENT
Covergence
PROJECT
Identity, branding, business system, website, collateral, trade show booth
BRIEF
As a leader in VOIP technology, Covergence needed an identity that differentiated them from other tech companies and communicated clearly to different audiences without getting bogged down in technical detail.
CONCEPT
The “V” in their logo became a motif used in all of their collateral and marketing as a focal point. It also served as a visual cue to help avoid confusion with their name and the term “convergence”. The imagery system and messaging developed for Covergence is meant to be simple, approachable and authentic, inspiring trust in their customers.
TRADE SHOW
TRADE SHOW
TRADE SHOW
TRADE SHOW
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