top of page
IOP work

IOP

IDENTITY & BRANDING

CLIENT

IOP Ophthalmics

Aquired by Katena

PROJECT

Branding, sub-brand logos, packaging, website and collateral

BRIEF

IOP came to us for a brand refresh. They needed to reach their audiences better and build better awareness of their offerings marketing both to doctors and patients.

CONCEPT

We developed new messaging and an image system that spoke to surgeons and doctors as well as directly to patients about how their products change lives.The motif of looking through the scope was an element used throughout.

IOP work
IOP work
IOP work
IOP work
IOP work
bottom of page