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IOP
IDENTITY & BRANDING
CLIENT
IOP Ophthalmics
Aquired by Katena
PROJECT
Branding, sub-brand logos, packaging, website and collateral
BRIEF
IOP came to us for a brand refresh. They needed to reach their audiences better and build better awareness of their offerings marketing both to doctors and patients.
CONCEPT
We developed new messaging and an image system that spoke to surgeons and doctors as well as directly to patients about how their products change lives.The motif of looking through the scope was an element used throughout.
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