top of page
IOP
IDENTITY & BRANDING
CLIENT
IOP Ophthalmics
Aquired by Katena
PROJECT
Branding, sub-brand logos, messaging packaging, website and collateral
BRIEF
IOP creates ophthalmic products for surgical procedures. Starting with a logo and not much else, our task was to build out a brand that resonated more with their audiences.
CONCEPT
We developed new messaging and an image system that spoke to surgeons and doctors as well as directly to patients about how their products help to save lives.The motif of looking through the scope was an element used throughout.
bottom of page