Karuna

IDENTITY & BRANDING

CLIENT

Karuna Therapeutics

Acquired by Bristol Meyers Squibb

PROJECT

Identity & branding

BRIEF

Karuna Therapeutics is a clinical-stage biopharmaceutical company driven to create and deliver transformative medicines for people living with psychiatric and neurological conditions.

CONCEPT

The resulting identity for Karuna which shows a brain being cupped by two hand shapes feels soothing, calm and gentle. The zen feel of the brand comes across in everything from the office environment to the tagline we developed "It's all in the mind."

< PREVIOUS